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Catalogue Photography: The Art and Science

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An organization's product line has long been best displayed in catalogs. Big, bulky magazines with beautiful photos provided a peaceful, stress-free opportunity for consumers from their own homes to see a company's items. There has been a dramatic decline in the popularity of catalogs, however, as customers have opted for a more convenient method of buying. However, despite the downturn, internet and catalogue marketing have formed an unexpected partnership. In spite of the rise of online shopping, catalogs are still an excellent method to learn about a company and peruse its offerings. A business's marketing effort relies heavily on catalog images, especially in the fashion industry, where the perception of a product is often based only on an Amazon product shoot . In some ways, photographing certain lines of clothes against a white background and then editing them all together after the fact might appear a bit repetitious. A catalogue shot may take you to any part of the ...